Through out July 2017 FOX SPORTS broadcasted several events that have a very distinctive British flavour. Being the only place where you can see all 4 prestigious British events in the same place, there was an opportunity to package them together under the same creative umbrella to drive greater recall and position FOX SPORTS as the place to watch premium events.
This was the campaign and it was rolled through the below platforms:
Paid Social Media
Print advertising across mastheads & digital properties
Native Social Media
In-House TVC Promos